Will travel agencies be replaced by AI?

In a world where the latest Apple product immerses us in alternate realities during our daily commutes, and our questions find answers more readily from ChatGPT than our own mothers, the notion of job displacement by technology is a common concern. As we witness the rapid evolution of technology, it's easy to wonder if travel agents will soon be replaced by robots.

Undoubtedly, AI has made it possible to discover the "5 best things to do in Paris" or find the nearest restaurant open at 9 pm in Rome using Google Maps.

However, relying solely on technology has its limitations. ChatGPT might suggest popular attractions based on general searches, but it cannot capture the personal touch, recommendations from individuals who experienced it, or guide you to the hidden gems that haven't made it to Google's search results. This is where the human touch in the hospitality industry becomes indispensable.

Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.
— Fei-Fei Li

At Discovered, we believe in offering more than just information; we curate experiences and tailor-made itineraries that reflect your preferences and desires. While ChatGPT can provide the name of the best champagne bottle to put in your hotel room, it can't replicate the nuanced sensitivity and experience that our travel agents bring to the table. Our dedicated team is available beyond office hours to ensure your journey is not just a series of Google-based recommendations but an authentic and personalised adventure.

While technology continues to advance, there's something irreplaceable about the human touch when it comes to understanding your tastes, needs, and crafting an itinerary that goes beyond algorithmic suggestions.

In conclusion, we firmly believe that travel management clubs and their experienced team will remain essential. While AI may evolve, it can never fully comprehend the intricacies of human experiences and personalized recommendations that make your travels truly unforgettable.

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